Picks Travel Privacy Policy

1. Introduction

Welcome to the Picks Travel Privacy Policy. As a trusted provider of taxi and airport transfers in Liverpool with rewards, we are committed to protecting your personal data and ensuring transparency in how it is used. This policy outlines the steps we take to collect, store, and safeguard your information in compliance with the General Data Protection Regulation (GDPR) 2018.

2. Data Collection and Usage

We only collect the minimum information necessary to provide and improve our services. This data may also be used for internal research and auditing purposes.

Types of Data Collected

Information You Provide:

• Online Bookings

  • Name

  • Email address

  • Phone number

  • Payment information (credit/debit card details)

• Phone Bookings

  • Name

  • Address

  • Email address

  • Phone number

  • Payment details

• Social Media Bookings (e.g., via Facebook)

  • Name

  • Address

  • Email address

  • Phone number

Automatically Collected Data:

• Cookies
  We use cookies (small text files stored on your device) to improve your browsing experience, recognize repeat visitors, and understand how you interact with our website. For more information, please refer to our Cookie Policy.

3. Who We Are

“Picks Travel,” “we,” or “us” refers to the owner and operator of this website, responsible for managing and protecting your personal data.

4. Data Storage and Security

Your personal information is securely stored on our company-hosted servers. We implement strict security measures to protect your data from unauthorized access, loss, or misuse.

5. How We Use Your Data

We use your data to deliver reliable taxi and airport transfers in Liverpool with rewards, personalize your experience, and enhance our service quality. Your information is used for:

• Communication: Sending booking updates, notifications, and offers

• Customer Support: Handling your queries and service-related requests

• Payment Processing: Managing secure transactions via approved providers

• Site Optimization: Analyzing visitor behavior to improve performance

We may also share anonymized, aggregated data with partners to improve service efficiency, without exposing personally identifiable information.

6. Data Processing

We process different types of personal data depending on your interaction with us:

• Customer Profiles: Name, contact details, and billing address collected during booking

• Journey Data: Passenger names, contact numbers, travel routes, and dates, which may be shared with independent drivers (minimized to non-identifiable data when possible)

• Transaction Data: Payment details are securely processed by third-party providers (e.g., Lopay, Stripe); we do not store your card information

• Correspondence: Emails and chats are processed for customer support, not for financial transactions

7. Service Providers and Legal Compliance

We may share necessary personal information (excluding bank details) with third-party service providers to fulfill your booking. We will also disclose your data if legally required or to protect our legal rights or those of others.

8. Cookie Policy

By using our website, you consent to our use of cookies to enhance your experience. Cookies allow us to remember your preferences and analyze usage trends. Learn more in our Cookie Policy.

9. Your Rights

Under GDPR, you have the right to:

• Access the personal data we hold about you

• Request corrections to inaccurate information

• Request deletion of your personal data

• Withdraw consent for data processing (may impact services)

• Lodge a complaint with a supervisory authority

To exercise these rights, please contact us with valid proof of identity (e.g., passport or driver’s license). We will respond within 30 days.

10. Changes to This Privacy Policy

We may update this policy from time to time. Please review this page regularly. Continued use of our services indicates your acceptance of any changes.

11. Outbound Links

For more information about your data rights, please visit:

• Information Commissioner’s Office (ICO)

• European Data Protection Board (EDPB)

12. Images

We may use graphics or images on our website to help explain data protection principles. All visuals used comply with our data protection standards and are for informational purposes only.