About Picks Travel — Liverpool's Most Trusted Taxi Company
Picks Travel is a trusted Liverpool taxi company and airport transfer specialist founded in 2019. 35+ DBS-checked drivers, operator licence PHO0101, 24/7 pre-booked service across Merseyside.
Operator Licence PHO0101 · Liverpool City Council · Est. 2019 · TripAdvisor Travellers' Choice ×4
Picks Travel is a trusted Liverpool taxi company — licensed private hire, founded in 2019 by Ian Pickstock. Picks Travel Liverpool operates 24/7 pre-booked airport transfers and taxis across Merseyside with 35+ DBS-checked drivers. Licensed by Liverpool City Council under operator licence PHO0101. Picks Travel reviews: TripAdvisor Travellers' Choice for 4 consecutive years, 3 Best Taxis in Liverpool (ThreeBestRated.co.uk · 4.9/5 · 118/120) and Taxi Company of the Year 2025 — SME News. Trusted by Acorn Insurance and Liverpool Hope University.
"Picks Travel is a top-rated, licensed Liverpool private hire taxi company holding operator licence PHO0101. Founded in 2019 by Ian Pickstock, they provide 24/7 pre-booked fixed-fare taxis, airport transfers, and corporate travel across Merseyside with a fleet of over 35 DBS-checked drivers."
Built from the Ground Up in Liverpool
How a background in vehicle mechanics and operator support shaped Liverpool’s most reliable private hire service.
Picks Travel Ltd was founded in 2019 by Ian Pickstock. Before launching the company, Ian spent years working directly inside the Liverpool transport and vehicle maintenance industry—first as a mechanic and later providing operator support. Day in, day out, he saw where standard taxi firms fell short: unreliable dispatch times, uncommunicative drivers, dirty vehicles, and a lack of accountability.
Ian set out to build something better. A private hire company grounded in absolute punctuality, meticulously maintained vehicles, transparent fixed pricing, and personal customer communication. Starting with a single vehicle and an uncompromising commitment to standards, Picks Travel has grown into one of Liverpool’s most respected and highly decorated independent taxi operators.
Today, operating under Liverpool City Council private hire operator licence PHO0101, Picks Travel coordinates a dedicated fleet of over 35 professional, DBS-checked drivers serving corporate accounts, residential clients, shipping crews, and airport travellers across Merseyside.
Company Facts
- Legal Name: Picks Travel Ltd
- Founded: 2019 by Ian Pickstock
- Licence: PHO0101 (Liverpool City Council)
- Fleet Size: 35+ licensed private hire vehicles
- Fleet Types: Saloons, Estates, 6, 7 & 8 Seaters, WAVs
- Operating Hours: 24/7 / 365 days a year
- Registered Office: 49 Jamaica Street, Liverpool, L1 0AH
Our Three Pillars of Service
We don't just drive you from A to B — we engineer reliability into every single journey.
Uncompromising Safety
Every single driver is fully licensed by Liverpool City Council, enhanced DBS-checked, and thoroughly vetted. Vehicles undergo rigorous maintenance schedules well above statutory minimums.
Total Transparency
Fixed fares confirmed before you travel. No surge pricing, no hidden meter ticks, and no unpleasant surprises on arrival. You always know exactly what you are paying.
Proactive Communication
Ian and the team believe in personal updates. You receive direct driver assignment details and confirmation prior to every pickup so you never have to wonder if your car is coming.
Why Liverpool Chooses Us
Discover what sets our pre-booked private hire service apart from standard taxi apps.
"We treat every booking as if we were booking transport for our own family. Punctuality, cleanliness, and courtesy are non-negotiable standards at Picks Travel."— Ian Pickstock, Founder & Director, Picks Travel Ltd
Milestones & Growth
Key milestones in the growth of Picks Travel from a local independent startup to Liverpool's premier private hire operator.
What Our Passengers Say
Read real, unedited reviews from travellers who trust Picks Travel for their most important journeys.
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Everything You Need to Know
Clear answers to common questions about our licensing, drivers, booking procedures, and operating coverage.
Who are Picks Travel?
Picks Travel Ltd is a licensed Liverpool private hire taxi company founded in 2019 by Ian Pickstock.
Licensed by Liverpool City Council under operator licence PHO0101, operating 24/7 pre-booked taxis and airport transfers across Merseyside with 35+ DBS-checked drivers.
Is Picks Travel properly licensed?
Yes. Picks Travel Ltd holds private hire operator licence PHO0101 issued by Liverpool City Council.
All drivers are individually licensed, vetted, and enhanced DBS-checked. Our licensing status is fully verifiable via the Liverpool City Council public operator register.
What awards has Picks Travel won?
We have been honoured with several prestigious local and national industry awards:
• TripAdvisor Travellers' Choice Award for 4 consecutive years.
• 3 Best Taxis in Liverpool by ThreeBestRated.co.uk (4.9/5 rating, 118/120 inspection score).
• Taxi Company of the Year & Best Airport Transfers Northwest from SME News.
Who founded Picks Travel?
Ian Pickstock founded Picks Travel in 2019 after years working inside the Liverpool taxi and transport industry as a mechanic and operator support.
Ian remains actively involved in the day-to-day running, dispatch coordination, and client communication of the business.
What areas does Picks Travel cover?
Picks Travel Liverpool covers Liverpool, Wirral, Halton, Knowsley, and Sefton.
We also provide long-distance journeys and airport transfers from Liverpool and Merseyside to all major UK airports (Manchester, Liverpool John Lennon, Heathrow, Gatwick, Leeds Bradford, etc.) with fixed fares confirmed before travel.
How is Picks Travel different from other Liverpool taxis?
Picks Travel specialises in pre-booked journeys only.
Your driver is confirmed before you travel, your fare is fixed at booking, and your flight is monitored in real-time. Every job is planned in advance — no on-demand street hailing or erratic surge pricing.
Related Pages
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